Breakaway Tourism offers a highly experienced and strategic approach to workforce development, training and industry specialist programs across a range of industry sectors.

With a thorough working knowledge of vocational education and training planning and implementation, clients can expect a dedicated service to increasing capacity, quality and productivity within their operations, from the sole operator to multi-facility companies, or industry associations to full regional solutions. Breakaway Tourism has extensive State and National industry, training and government networks.

Industry development program design, delivery and management

Customised workforce development and training solutions

Breakaway Tourism developed and delivered the Aboriginal Tourism Development Initiative 2018 (ATDI) program in partnership with the Western Australian Tourism Operators Council (WAITOC).

The program was delivered to 13 new and emerging Aboriginal tourism businesses in Perth metropolitan and regional/remote areas of Western Australia.

This project was proudly funded by Indigenous Business Australia, Tourism WA and the City of Perth.

Key goals of ATDI program included:

• Raising the quality of Aboriginal tourism products and services in Western Australia

• Improving operational capacity and diversity

• Improving the visitor experience

• Achieving Australian Tourism Accreditation

• Enhancing marketing capability and distribution channels

• Nurturing collaborative tourism, travel, business, community and government networks

• Showcasing and developing authentic Aboriginal tourism experiences

• Progression towards Export Ready Aboriginal tourism product

• Improving employment and training prospects of Aboriginal people and their communities

For more information about the design, delivery and development of industry and workforce development programs, please contact Michelle Sidebottom at Breakaway Tourism via email at michelle@breakawaytourism.com.au.

For more information about Aboriginal tours and experiences in Western Australia, or Aboriginal tourism industry development programs, visit the WAITOC website at www.waitoc.com.

Breakaway Tourism developed and delivered the Caravan Industry Development Initiative (CIDI) program in partnership with the Caravan Industry Association of Western Australia in 2016 and delivered CIDI Stage 1 in 2017 and CIDI Stage 2 in 2017/2018.

This project was proudly funded by Tourism WA. *Planning underway for advanced CIDI Stage 3 & 4 programs

Key goals of the CIDI Stage 1 and 2 programs included:

• Raise the quality of tourism products and services in WA’s caravan and camping sector

• Improve operational capacity and diversity of caravan and camping grounds operators

• Nurture collaborative industry, community and government networks

• Improve the visitor experience and economic expenditure in regional and remote Western Australia

Fifty-six caravan and camping grounds operators in regional and remote areas of Western Australia have now successfully completed this innovative program for the caravan and camping sector.

See an overview of the Caravan Industry Development Initiative presented by Breakaway Tourism's Michelle Sidebottom at the WA Caravan Industry State Conference in November 2017 here. 

Breakaway Tourism designed and delivered the Perth Aboriginal Tourism Development Program Pilot (PATDP) in 2017 to 4 new and emerging Aboriginal tourism businesses in the Perth metropolitan area on behalf of the Western Australian Tourism Operators Council (WAITOC).

This project was proudly funded by Tourism WA and the City of Perth.

Key goals of PATDP Pilot Program included…

• Developing start-up Aboriginal tourism businesses

• Improving operational capacity and diversity

• Improving the visitor experience

• Enhancing marketing capability and distribution channels

• Nurturing collaborative tourism, travel, business, community and government networks

• Showcasing and developing authentic Aboriginal tourism experiences

• Improving employment and training prospects of Aboriginal people and their communities

• Raising the quality of Aboriginal tourism products and services in Western Australia

All 4 participants successfully completed the program and have become Accredited Tourism Businesses and 'export ready' operators in Western Australia.

For more information about the design, delivery and development of industry and workforce development programs, please contact Michelle Sidebottom at Breakaway Tourism via email at michelle@breakawaytourism.com.au

For more information about Aboriginal tours and experiences in Western Australia, or Aboriginal tourism industry development programs, visit the WAITOC website at www.waitoc.com

Examples of other major industry projects (now completed) delivered by Breakaway Tourism have included:

Hospitality Graduate Enhancement Program

Graduate chef employment, mentoring and professional development program designed and managed by Michelle Sidebottom on behalf of The Cantillon Institute.

Program partnered with high quality hotels, restaurants and cafes across Perth.

Workforce Futures

Michelle Sidebottom was a registered Skills Advisor (Western Australia) representing the Caravan Industry Association of Australia; Clubs Australia; Clubs WA; and Outdoors WA with a goal to helping industry businesses improve and grow through their workforce. 

This program was funded by the Commonwealth of Australia and assisted tourism, hospitality, events, outdoor recreation and clubs operators across Western Australia.